Microeconomics and McDonald’s

You can learn a surprising amount from the price of a Big Mac, fries, and a Coke.

Bic Mac Value Meal
According to the developer’s theory, one could tell a great deal about the cost of doing business—any business—in a particular neighborhood by the cost of a Big Mac, fries, and a Coke at the local McDonald’s.
Photo by Flickr/David Holt