Microeconomics and McDonald’s

You can learn a surprising amount from the price of a Big Mac, fries, and a Coke.

Le Big Mac
Most recently, the emergence of McCafe coffee shops sprouting up throughout Europe and Asia have begun offering both a different menu and a different ambiance—more simpatico with Starbucks than Burger King—in a move that seems to be resonating with the local clientele.
Photo by Flickr/Andy Blackledge