The famously verbose label on a bottle of Dr. Bronner’s Magic Soap is a throwback to the days of the medicine show. In dense blocks of small type that run north, south, east, and west, the label claims that the soap can cure athlete’s foot; eliminate dandruff; wash dishes, upholstery, automobiles, and babies; freshen laundry; serve as toothpaste or shaving lotion; and keep the heart healthy....
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