Former Utne Reader senior editor Keith Goetzman on environmental issues from climate change to composting.
Two California vintners want to cut down 2,000 acres of redwood trees and replace them with vineyards in the largest woodland-to-vineyard conversion in California’s history. Do I need to explain what conservationists think of this?
Under the proposal, reported by the Los Angeles Times and later tipped by High Country News, two Sonoma County pinot noir growers, Premier Pacific Vineyards and Artesa Vineyards, want to expand their growing operations by slicing into forestlands of Douglas firs and the state’s iconic redwoods. Premier also wants to develop 60 high-end estates—for members of the 1 percent, I assume—on adjacent lands that it already owns on the ironically named Preservation Ranch.
“In exchange,” reports the Times, “the developers promise to restore streams, add more than 200 acres to a county park, plant 1 million redwoods and Douglas firs and make other environmental improvements.”
But environmental advocates aren’t appeased by these offers:
A Sierra Club website that has detailed information about Preservation Ranch suggests that its moniker was a greenwash from the get-go:
A county official acknowledges that the proposal is “controversial from beginning to end,” so approval is by no means certain. One thing is sure, though: If the deal goes down, the resulting pinot noir, regardless of its flavor profile, will most certainly have a bitter, acrid finish.
UPDATE 11/9/2012: Premier Pacific Vineyards has been terminated as the manager of the vineyard investment portfolio held by the California Public Employees Retirement System, or CalPERS, according to North Bay Business Journal and Wine Industry Insight. It’s unclear how this affects the company’s proposed vineyard expansion in Sonoma County.