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Texting for Sustainable Seafood

by Staff


Tags: oceans, seafood, fish, ecofriendly, sustainable, text message, Fish Phone, Blue Ocean Institute,

If you like to eat out and seafood is on the menu, the Blue Ocean Institute has made it easier to pick the most sustainable entree. Just send a text message to 30644 that includes “Fish” and the type of seafood you’re thinking of ordering, and the Fish Phone will shoot back a message telling you how ecofriendly your choice is.

I was curious about halibut, one of my favorite types of fish. I whipped out my cell, texted the Fish Phone, and got an immediate reply: “Pacific Halibut (GREEN) few environmental concerns, MSC certified as sustainable; Atlantic Halibut (RED) significant environmental concerns.”

You can also download a wallet-size version of the seafood guide if you don’t want to pay for a text message.

(Thanks, Sierra Club.)

Sarah Pumroy