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Wild Green

Former Utne Reader senior editor Keith Goetzman on environmental issues from climate change to composting.


The Shampooed Arctic Fox and Other Photo Fakes

 by Keith Goetzman


Tags: Environment, wilderness and wildlife, photography, hunting, fishing, media ethics, Audubon, Keith Goetzman,

Snow leopard and paparazzi

If that photo of a snow leopard looks just too perfect to be natural, it probably isn’t, Ted Williams writes in Audubon magazine. Many wildlife photographs, he reports, are now taken at game farms where captive animals are basically hired out as models; that’s even what the industry calls them.

Williams visits one such operation, the Triple D in Montana, which has wolves, cougars, and snow leopards among its talent. While he praises Triple D’s owners for treating its animals well, the muckraking author of Audubon’s “Incite” column nonetheless questions the underlying premise of their enterprise:

Not all game farms are as ethical as Triple D. Williams notes that life is “hard and brief” for many captive animals, and some of the operations illegally traffic in endangered wildlife. Moreover, plenty of farm operators are happy to conceal the conceit that photographs of their animals are being passed off as amazing shots from the wild.

For publications that feature wildlife photography, the phenomenon means wrestling with ethical issues—or not. Williams cites hunting and fishing magazines, a.k.a. “the vast hook-and-bullet press,” as eager and shameless traffickers in nature fakery:

Many other publications that cover wildlife and wish to keep their natural cred—among them Audubon, Sierra, Natural History, Smithsonian, Defenders of Wildlife, National Wildlife, and a more careful National Geographic—either don’t use captive shots or clearly identify them when they do. To Williams’ credit, he acknowledges that even Audubon has a checkered past, quoting former editor Les Line: “The earliest issues of Audubon [circa 1903] tried to pass of photographs of stuffed birds as live ones. That’s minor compared to what’s been happening since.”

The print edition of the March-April Audubon shows a photo of a captive Arctic fox that almost fooled Audubon’s now-wary photo editors, who considered publishing it last year. Among the giveaways in this “anatomy of a fake”: The creature is much heavier than a wild fox and has that “just-shampooed look.”

Source: Audubon

Image by MacJewell, licensed under Creative Commons.