CBS News and Digg—the social news-sharing site where members vote to determine which stories make the front page—have teamed up for the 2008 election, reports Mike Shields in Mediaweek. CBSNews.com will allow its election coverage to be Diggable (linked to on Digg), and Digg will begin featuring CBS News video content.
This new-media/old-media alliance may do its part to freshen up 2008’s political coverage, hopefully avoiding the traditional 24/7 crawling ticker of presidential race updates. But it might also snowball into an uncontrollable media mutant, joining the mainstream perspective of CBS News coverage with that of Digg users, who tend to favor Internet sensations. Which means we’ll probably be seeing a lot more of Ron Paul.
Photo by Bennett Gordon.