Utne Blogs > Media

Fixing the New York Times

 by Bennett Gordon


Tags: Saving Newspapers, The future of Journalism,

Marketing guru Seth Godin has a few suggestions on how to fix the New York Times (and newspapers in general). Rather than printing a sports section—which every paper has—or stories about Barbara Walters’ new book—which most people don’t really care about—Godin suggests creating 50 more best-seller lists. The best-seller lists are both true (e.g. vetted by experts) and important to people, which should be true for every article the Times publishes.