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Lifestyle Journalism: Media in a Rhinestone Jumpsuit

 by Julie Hanus


Tags: mainstream media, lifestyle journalism, the Smart Set, Jason Wilson,

elvis impersonatorWriting for the Smart Set, editor Jason Wilson takes his readers on a rollicking tour of lifestyle journalism, that gargantuan realm of popular media that includes all things, well, unabashedly consumer oriented.

"When I was younger, I dreamed of becoming Ernest Hemingway," Wilson writes. "Now, I travel and drink and tell people where to travel and what to drink. Close enough, I guess, though likely closer to the paunchy, boozy, crazy late Hemingway than the younger, dashing one who ran with bulls, drove ambulances in the Great War, and wrote good novels.

"It’s sort of like dreaming of becoming Elvis when you’re young, and then actually becoming Elvis years later — but you’ve become the wrong one, the Elvis who performed sweaty and overweight in rhinestone jumpsuits."

Image by gruntzooki, licensed under Creative Commons.