Utne Blogs > Media

Linguistic Market Adjustments (Just Don’t Say Recession)

 by Bennett Gordon


Tags: Media, Politics, economics, buzzwords, Huffington Post, Economist, Gawker, Dollars and Sense,

With the economy sliding down the tubes, corporate spinmeisters are struggling to come up with new ways to talk about financial woes. Here are a few great linguistic innovations that have come out of the recession so far:

“A retention award” (executive bonus for a government bailed-out bank, via the Huffington Post.)

“Public capital facilitation” (bank nationalization, via the Economist.)

“streamlining and simplification” (Ebay’s layoffs, via Gawker.)

“synergy-related headcount adjustment goal” (Nokia’s layoffs, via Dollars & Sense.)

SourcesHuffington PostEconomistGawkerDollars & Sense 

bruce_2
2/18/2009 1:00:23 PM

How about "Productivity gains" (layoffs).


bruce_2
2/18/2009 12:59:23 PM

How about "Productivity gains" (layoffs).