Utne Blogs > Media

No Make-Up for Men: A Triumph Over Capitalism

Mennen Face Shine"Thus far in American history, the fact that men have escaped an onslaught of advertising for beauty products is a triumph of gender ideology over capitalism," wrote Sociological Images blogger Lisa Wade in a 2008 post. "Companies, after all, could double their market if they could convince men that they, too, were unsightly without make-up." The post examined a few attempting to market make-up for men  and left the matter alone until this week when she discovered a vintage ad by Mennen. Ah, the humiliation of "face shine."

Source: Sociological Images