Utne Blogs > Media

Mars Unveils Sexy Lady Chocolate

 by Julie Hanus

Tags: Media, mainstream media, media criticism, sex, marketing, chocolate, feminists, Bitch,

Mars FlingYou know the adage: Sex sells. The wizards who cooked up the low-cal, chocolaty Mars Fling, however, seem to have taken the maxim a bit too, um, literally. In a Bitch-at-its-best take down, the feminist magazine wryly dissects a marketing campaign that urges women to “pleasure [themselves] with this chocolate sensation time and time again.”

Source: Bitch