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Microsoft’s Bing Nabs Twitter, Facebook Feeds

 by Julie Hanus

Tags: Media, media ownership, mainstream media, Microsoft, Bing, Google, search engines, Twitter, Facebook, paid content, precedents, All Things Digital, Columbia Journalism Review,

The deals are a “stunning one-two punch,” according to All Things Digital: Microsoft announced today that it has struck agreements to integrate real-time feeds of status updates from Twitter and Facebook into Bing. The deals are nonexclusive—which means Google could follow suit—but for the time being, Bing has something the search giant has yet to tap, at least in the case of Facebook. And get this: Microsoft is paying for it—exact terms, of course, haven’t been disclosed.

This is nonetheless “a precedent that the ability of search engines to index and link to content is worth some money,” Ryan Chittum writes for Columbia Journalism Review. “Where this goes from here no one knows. . . . Would the AP yank its news off Google if Bing paid and Google didn’t? Would it be worth it in the lost revenue from not showing up in as many search results? That’s too early to tell.”

One thing is clear, as Chittum says: This will be worth watching.

Sources: All Things Digital, Columbia Journalism Review