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“Target: Women” Takes Aim at Insipid Pop Culture

by Jake Mohan 


Tags: media, internet, television, advertising, satire, humor, feminism, Sarah Haskins, Current TV, Target: Women,

sarah haskinsHosted by Sarah Haskins with sardonic, faux-naïve enthusiasm, “Target: Women” is the standout segment of Current TV’s online news show infoMania.

In each episode, Haskins sets her sights on an especially ridiculous media trend targeting the young female demographic, satirizing the insipid pop-culture trends that nevertheless remain infuriatingly popular, such as reality shows about weddings (“They put the ‘we’ in ‘wedding’ and the ‘end’ in ‘feminism’”), birth control ads (“It’s Yaz, the pill that stops all those symptoms, so you can do the women things you love, like run, wear big earrings, hug friends, and have a cool, non-specific media job”), and chick flicks (“She’s in for a surprise, when: unlikely suitor / high-concept hijinks / unnecessary obstacle / true love / happy ending!”).

Haskins got an easy target when Sarah Palin became John McCain’s VP pick. In her Palin segment, Haskins slyly celebrates that mythical demographic of Hillary supporters who the McCain campaign cynically believes will vote for Palin simply because she’s a woman. Haskins calls them P.A.N.T.H.E.R.s—joining other jungle-cat demographics like PUMAs and Cougars—whose acronym stands for “Proud American Needing Token Hillary Estrogen Replacement.”

Like the Daily Show or the Onion, “Target: Women” is smart satire disguised as hilarious pop-culture commentary. I hope that Sarah Haskins keeps it up for as long as the media cynically exploits her demographic—which is to say, forever.

(Thanks, Laura.)

sarah palin
3/24/2009 12:06:15 AM

Thanks for opening this topic. May I just comment on the Sarah Palin issue. Indeed, her political candidacy became a very controversial issue. Sarah Palin campaigned on the idea that she was against earmarks, or government funds that are pegged for a specific cause. The only problem is that she asked for $140 million to be set aside for her state, which makes Alaska one of the biggest users of earmarks in the U.S. This is after she gave a large cash advance building an oil pipeline. And she's also having her daughters' contentious break up to deal with. Rumors are still going around about her running in 2012, but if she fails to live up to campaign promises it won't be an easy sell for Sarah Palin for President.


sarah palin
3/24/2009 12:06:01 AM

Thanks for opening this topic. May I just comment on the Sarah Palin issue. Indeed, her political candidacy became a very controversial issue. Sarah Palin campaigned on the idea that she was against earmarks, or government funds that are pegged for a specific cause. The only problem is that she asked for $140 million to be set aside for her state, which makes Alaska one of the biggest users of earmarks in the U.S. This is after she gave a large cash advance building an oil pipeline. And she's also having her daughters' contentious break up to deal with. Rumors are still going around about her running in 2012, but if she fails to live up to campaign promises it won't be an easy sell for Sarah Palin for President.