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The Christian Science Monitor Gambles On Web-Based Revamp

by Rachel Levitt

Tags: Media, mainstream media, new media, web editions, newspapers, Christian Science Monitor, Columbia Journalism Review,

After reporting significant losses in addition to rising production costs, the Christian Science Monitor has turned to a solution that it hopes will minimize losses while maintaining or even increasing readership. The newspaper’s daily content will soon be entirely web-based, with a print edition (photo features, in-depth reportage) coming out weekly. Along with the change comes a steep drop in subscription prices, from $220/year to $89/year. However, this doesn’t mean that the CSM is completely dodging the bullet: Editor John Yemma still plans to cut 10-15 percent of staff next year.

The Monitor’s transition appears to be relatively painless, but the Columbia Journalism Review warns that the strategy may not work for all troubled publications. One of the biggest variables in the plan’s success is ad revenue: Print advertisers may not want to make the switch, especially since the print edition of the Monitor skews to an older demographic than its online content. It’s also difficult to predict if subscribers who aren’t tech-savvy will adapt or simply give up. The evolution is slated for April 2009.