Utne Blogs > Media

The Evolution of the Green Movement

 by Michael Rowe

Tags: Media, LOHAS Forum, Bryan Welch, Ogden Publications, green movement, TriplePundit, affinity journalism,

Bryan Welch—publisher and editorial director of Ogden Publications, which owns Utne Reader— routinely speaks about how the green movement has evolved from a righteous collective of would-be revolutionaries to a body of individuals who nurture interests in social justice, responsible ethics, practical politics, and sustainable business. At the LOHAS Forum in Boulder last month, Welch spoke to TriplePundit about the rise of affinity journalism, as represented by outlets like Mother Earth News, which, like other Ogden publications, covers the do-it-yourself, green lifestyle of its subscribers. 

Below is a clip of him speaking at the 2008 LOHAS Forum:


Source: TriplePundit

Image by Kyle Kruchok, licensed under Creative Commons.