Forget putting video in magazines, it's high time we start putting our magazines in videos! That's what the Walrus did with their dramatic animated trailer for the September 2009 issue. It's a novel idea, and it's also an effective one. I was reading Helen Humphreys on the Plains of Abraham mere seconds after the trailer had ended.
Never heard of the Walrus? They won the 2009 Utne Independent Press Award for Best Writing. It's a fabulous magazine. But why take our word for it when you can hear it from Margaret Atwood, Broken Social Scene, Atom Egoyan, and Geddy Lee? They're all together (at last?) in another little video called Why We Need the Walrus.