Utne Blogs > Mind and Body

A Corporate-Religious Mantra for the Internet Age

 by Bennett Gordon

Tags: Spirituality, Science, internet, mantras, Maximumsorrow.com,

Maximum Sorrow Corporate LogoAmong the mantras by artist Kevin Bewersdorf on Maximumsorrow.com lies this gem:


Everything in the marketplace is a product!
I am in the marketplace!
I am a product!
Everything is in the product!
I am a product and everything is in me!

Bewersdorf’s art is “on the Internet and about the Internet,” he told the Rumpus, and straddles a line between religious incantation and corporate jargon, illuminating aspects of both worlds. The website offers a unique view of the mediocrity and information overload endemic in the internet. One of many Mediocrity Awareness Experiments offered on the site asks participants to stare at a chaotic image of bands while repeating the phrase “how many bands are there” over and over again. Another repeats the phrase “time to buy more shampoo.” The website is strange, and often confusing, but worth the time to visit.

Sources: MaximumSorrow.comThe Rumpus