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If Starbucks Marketed Like a Church, the Congregants Would Say Java-leluiah

 by Bennett Gordon


Tags: Spirituality, Christianity, branding, Obsessive Branding Disorder, church,

In the desperate search for new congregants, some churches have developed a case of Obsessive Branding Disorder. The problem is that they’re doing it wrong. The website Beyond Relevance has created an amusing video wondering what it would be like if Starbucks marketed like a church, showing some of the ways that churches are made into unwelcoming, kind of creepy places.

Here’s the video:

Coffee is a religion for me, but I usually don’t drink the stuff from Starbucks. I prefer the stuff I make on my own.

(Thanks, Adult Christianity.)