Utne Blogs > Politics

Looking Presidential More Important Than Being Presidential

by Staff


Tags: Looking presidential, Election 2008, Elections, Presidential look, superficiality,

Not long ago, I learned that George Bush was the first presidential candidate in the era of television to win against a taller candidate. (Kerry was 6’4”, Bush is 6’1”.)

Now I read this from the New Scientist: “To predict who will win next year's race for the White House, or any other election for that matter, you need look no further than the candidates' physical attributes.”

Researchers from Princeton University showed people photos of candidates in a number of major elections. After just .1 seconds, the people were able to pick the winner of the race with 70 percent accuracy.

It all reminds me of this recent video from the Onion News Network:


Poll: Bullshit Is Most Important Issue For 2008 Voters

Bennett Gordon

UPDATE: ScienCentral News has more information on the study, including a short video interview with one of the researchers.