UIPA Winner Resources

By Staff, Utne magazine

Dear Utne Independent Press Award Winner,

To help spread the word about your award, we've assembled a press release template you might find useful in your own PR efforts. Please feel free to contact us if we can be of assistance and, if possible, copy us at marketing@utne.com on any press materials you send out. The only thing we ask is that when you reference the awards you use the full name: Utne Independent Press Awards.

Please let us know if you have any questions. And good luck!

Promote your Utne Independent Press Award!

Download an image and link to:
http://www.utne.com/uipa

Or copy and paste this code on your web page:

Sample Press Release

The following is a sample press release that you can personalize to spread the good news.

[Print on your publication's letterhead]

FOR IMMEDIATE RELEASE
[Date]

Contact:
[Your Publication]
[Your spokesperson]
[Telephone number]
[Email/URL]

Utne
Marketing
marketing@utne.com
612.338.5040 ext. 338

[Your Publication] Wins 2003 Utne Independent Press Award

[Your city, Your State, Month day, year] -- Utne, the nation's leading magazine of alternative ideas, announces the selection of [Your Publication] for an Utne Independent Press Award in the category of [Your Category]. Since 1989 these awards have showcased the best from the Independent Press in categories ranging from reporting excellence to personal life, cultural and international coverage.

[Your Publication] stands out as an important independent media voice. We are pleased to honor your accomplishments with an Utne Independent Press Award," said Editor Jay Walljasper.

[A little personal information here is always a good idea, such as a description of your company's latest and/or greatest achievement.]

The Utne Independent Press Awards (http://www.utne.com/uipa/), previously known as Utne Reader Alternative Press Awards, recognize excellence in alternative and independent publishing. Utne’s editors select nominee publications through their extensive reading process and careful examination, rather than a competition requiring entry forms and fees. In this way, Utne honors the efforts of small, sometimes unnoticed publications that provide innovative, thought-provoking perspectives often ignored or overlooked by mass media.

Utne magazine, the nation's leading digest of the alternative media, has a paid circulation of 225,000. Since 1984, Utne has published the most innovative thinking on the critical issues of our time, always informing and inspiring its readers to action.

[Make sure to include the boilerplate description of your company too.]

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