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Big Pharma Has Added You as a Friend on Facebook

 by Bennett Gordon


Tags: Science, Technology, drugs, big pharma, Facebook, the Scientist,

Marketers from some of the world’s biggest pharmaceutical companies have begun hyping their drugs on social networking sites like Twitter and Facebook. Pfizer, the company behind Viagra, already has 1,239 fans on Facebook, and AstraZeneca, makers of Prilosec, has 822 followers on Twitter. Kerry Grens of the Scientist dropped in on a conference designed to help big-pharma marketers understand the benefits and pitfalls of social media

The pharmaceutical information being spread on the internet has begun to push the bounds of legality. “Currently,” Grens writes, “the FDA has no guidelines explicitly addressing adverse event reports on networking sites like Facebook.” If a commenter complains of an unintended side effect, for example, drug makers might not know whether they’re legally obliged to look into the case. And, if enough people complain of “black tongue” or “anal leakage,” Facebook might not look like such a great marketing tool after all.

Source: The Scientist 

kallie a
5/28/2009 2:46:27 AM

With the ample popularity that Facebook is getting, it is no wonder why people are so engrossed with this site but whatever you do, don't check out anything on whitemart.be, because it's just another scam. While not nearly as large a scam as what's on irs.gov, whitemart.be is another email and password scam trying to pass itself off as Facebook. Why Facebook hasn't had some of these people arrested for using their name in connection is beyond just about everyone, and apparently Facebook doesn't care if their users get phished by a site using their name and likeness to get an online payday loan in their name. (Its identity theft and they aren't doing anything to stop it.) Facebook needs to get on the ball with credit repair with its members and do something about sites like whitemart.be. Visit and learn more at: http://personalmoneystore.com/moneyblog/2009/05/22/whitemartbe-passwordstealing-ploy/