The Cult of Apple: From Store Design to Spiritual Transcendence

In what has been dubbed “the cult of Apple,” explore the physical and metaphysical components of the company’s technology – the Apple store design and the communication technologies for expression of self in the modern age – that has helped amass a following.

"Appletopia" by Brett T. Robinson analyzes the Apple brand, which is the latest in a long line of American symbols that have captured the national imagination and spawned a “cult” of loyalists.
Cover Courtesy Baylor University Press