The Cult of Apple: From Store Design to Spiritual Transcendence
In what has been dubbed “the cult of Apple,” explore the physical and metaphysical components of the company’s technology – the Apple store design and the communication technologies for expression of self in the modern age – that has helped amass a following.
"Appletopia" by Brett T. Robinson analyzes the Apple brand, which is the latest in a long line of American symbols that have captured the national imagination and spawned a “cult” of loyalists.
Cover Courtesy Baylor University Press
Well before Apple, the most photographed sites in the early twentieth century were places like the Grand Canyon and the Golden Gate Bridge, where tourists united in a collective sense of wonder and nationalism.
Photo By Fotolia/Maridav
The baroque design of the Library of Congress in Washington, D.C., and the vaulted ceiling of the Long Room in Trinity College Library in Dublin are testaments to the sacred status granted to books as precious vessels of knowledge and cultural patrimony.