The Cult of Apple: From Store Design to Spiritual Transcendence

In what has been dubbed “the cult of Apple,” explore the physical and metaphysical components of the company’s technology – the Apple store design and the communication technologies for expression of self in the modern age – that has helped amass a following.

Well before Apple, the most photographed sites in the early twentieth century were places like the Grand Canyon and the Golden Gate Bridge, where tourists united in a collective sense of wonder and nationalism.
Photo By Fotolia/Maridav