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The Letter “S” Now Worth More Than a House

by Staff

Tags: New Zealand Herald, domain names, cruises, cruise,

Dollar SignThe letter “s” is getting expensive, according to a recent story in the New Zealand Herald. The British travel company www.cruise.co.uk recently purchased the domain name “cruises.co.uk” from a German travel company for 1.3 million U.S. dollars. The reason is because “cruises” (with the “s”) is more frequently searched on Google than “cruise.”

Michael Rowe