On the vaunted social networking site Twitter, users—both male and female—are more likely to follow men than women, according to a study from Harvard Business Publishing. On average, men have 15 percent more followers than women, even though they follow roughly the same number of people.
According to the study:
We found that an average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman. Finally, an average man is 40% more likely to be followed by another man than by a woman.
Twitter’s gender divide stands in stark contrast to most social networking sites, according to the study, where “most of the activity is focused around women.” The lack of photos and detailed biographies are offered as possible reasons for the discrepancy.
(Thanks, Marginal Revolution.)
Source: Harvard Business Publishing