Molefi Kete Asante is a genial, determined, and energetic cultural liberationist whose many books, including Afrocentrism and The Afrocentric Idea, articulate a powerful African-oriented pathway of thought, action, and cultural self-confidence for black Americans. Chairman of African-American studies at Temple University in Philadelphia, Asante shows the way to a consciousness stripped of Eurocentrism and empowered by a detailed and loving knowledge of African traditions and values.

In the mid-'70s, a Georgia-born, UCLA-trained academic named Arthur L. Smith, Jr. was teaching communications at the State University of New York at Buffalo. Since the '60s he had been writing books about the role of rhetoric in the African-American community. The more he thought about how blacks communicate with each other and with whites, the deeper he found himself in questions of history, identity, and destiny.

'It began to strike me,' he recalls, 'that most of the time the European communicated as teacher; and the African responded as a student. I also began asking myself what was going on politically and culturally in Africa, and I realized I didn't know.'

The twin realizations were the beginning of the metamorphosis of Arthur Smith into Molefi Kete Asante (he began publishing under the new name in 1977). Today Asante, 53, is head of African-American studies at Temple University in Philadelphia and one of the leading theorists of Afrocentricity, a philosophy that exhorts African-Americans to make African values and an African outlook central to their identity, first of all because American Africanness is already a reality: 'The recognizable modalities of black Americans,' Asante wrote in Afrocentricity (1980), 'constitute a continuum from Africa to the New World....[There is] a deep remembrance of habits, styles, mannerisms, and behaviors, which reflects itself in language, music, and people's customs.'