Disposing with Disposability
An Interview with Giles Slade
October 5, 2006
Rachel Anderson Utne.com
The electronics industry has become pretty trashy business.
The Environmental Protection Agency cites estimates that 130
million cell phones are thrown out in the United States each year
and 250 million computers will be out-of-date in less than five
years. These figures aren't surprising when you consider the races
between companies to release faster computers, flatter televisions,
and fancier cell phones as quickly as consumers can whip out their
credit cards. Chalk it all up to 'planned obsolescence,' the
strategy of deliberately building a product?that quickly loses
its?usefulness so that consumers will line up for the newer, better
model. In a new book,Made to Break: Technology and Obsolescence in
America(Harvard University 2006), Giles Slade traces the
history of planned obsolescence in the United States from the
throwaway paper shirt collars of the 1800s to today's pricey iPods
and BlackBerrys, those constantly evolving high-tech gadgets that
are under warranty for only a year. Utne.com's Rachel
Anderson spoke with Slade from his home in Richmond, British
Columbia, about the future of planned obsolescence.
How did you become interested in
disposability?
I was really interested in how rude people are in North America,
and I started thinking that that was part of being short on time. I
had been teaching American Studies in the United Arab Emirates and
when I came back to Canada in January of 2002, I experienced real
culture shock. Your day in an Arab country is filled with little
interactions with people -- you argue over five cents or a dollar
and you take your time doing it. When I got back, downtown
Vancouver felt like -- excuse the expression --'Fuck you. Next!' I
started wondering when we lost our sense of social interaction and
duration in personal relations. It seemed to happen at the
beginning of the 21st century, right around the time that
disposable products became really prominent. I started doing a lot
of reading and realized our attitudes towards material goods
condition our attitudes towards each other. Then I ran across a
French theorist [Gilles Lipovetsky] who said that in the early 20th
century we made a transition from a very traditional culture to a
fashion culture, where everything durable and traditional is
discarded and where we become used to quick changes, quick
interactions, and superficial relationships between people. I
started digging and Made to Break is what I came up
with.
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