What Is Slow Money?

An interview with Woody Tasch

| Web Exclusive, March 2010

Slow Money book

The Slow Food movement revolutionized the way many people think about food with its mantra: “good, clean, and fair.” Entrepreneur Woody Tasch wants to introduce the Slow Food ethos into the world of finance. In his book, Slow Money (Chelsea Green, 2009), Tasch writes: “Be forewarned: slow money is no ‘ism.’” He is organizing for change. What does that change look like? It’s right there on the homepage of his non-governmental organization, the Slow Money Alliance: “A million Americans investing 1% of their assets in local food systems.” The Slow Money philosophy is gaining momentum, and was given some attention recently from the document of record for the fast money crowd: the Wall Street Journal. I spoke with Tasch about the effort and its genesis.

Jeff Severns Guntzel: Do you find the argument easier to make now?

Woody Tasch: Oh, absolutely. When you say the words “slow money.” It’s very intuitively obvious to the vast majority of people. I just say, “Before we start talking about slow money, just think about fast money for a second.” It’s obvious to a lot more people now than it was a year or two ago. There’s this idea of money that’s zooming around too fast to manage.

Severns Guntzel: When you were writing this book, whose hands did you imagine ending up in?

Tasch: It wasn’t like written for a specific audience. It was written for the investor part of all of us.

Severns Guntzel: Can you talk a little bit about your background? I have a little bit of a sense from the bio but how far back does your work with money go?