A Case for Less Superlatives

If Everything is ‘Amazing’, is Anything Really Amazing at All?


| May/June 2002


The trend in everyday conversation is to use grandiose words. “Outstanding” is the new “good,” “amazing!” is the new “OK,” and “huge!” is the new “big.”

I was in a restaurant in D.C. last weekend and everything I asked was answered in superlatives.

Me: How’s the salmon?

Server: Fantastic!!



Me: Does it come with rice?

Server: Absolutely!!














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