A Case for Less Superlatives

If Everything is ‘Amazing’, is Anything Really Amazing at All?

| May/June 2002

The trend in everyday conversation is to use grandiose words. “Outstanding” is the new “good,” “amazing!” is the new “OK,” and “huge!” is the new “big.”

I was in a restaurant in D.C. last weekend and everything I asked was answered in superlatives.

Me: How’s the salmon?

Server: Fantastic!!

Me: Does it come with rice?

Server: Absolutely!!

Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!

Facebook Instagram Twitter