Czech Dream

(Arts Alliance America; on DVD)

| Jan.-Feb. 2008

In this hilarious and astute documentary, two Czech film students launch an elaborate hoax: the opening of a new “hypermarket” that doesn’t exist. Capturing capitalism run amok in the postcommunist country, the filmmakers hire marketers, conduct focus groups, create TV advertisements, and plaster Prague with posters (“Don’t spend”), skewering the process every step of the way. Made in the winking manner of Super Size Me’s Morgan Spurlock (who presents the film), Czech Dream is an antimaterialist gem that reveals the sorry state of Czech shopaholics, who once waited hours in line for bananas and are now unable to resist the call of Western-style consumption

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