Have You Given Up?


| 6/7/2013 3:18:17 PM


Tags: Survey, Baby Boomers, Culture,

utne cover 86 

“Have you given up?” That’s the question we asked Utne Reader readers almost 30 years ago. The question assumed that Utne Reader readers had lived through and perhaps participated in one or more of the '60s and '70s movements for change: civil rights, anti-war, women’s rights, environmental protection, natural foods, gay rights, and anti-nuke, among others. We wanted to know if the readers still cared about what was going on in the world, whether they believed they could make a difference, and to what extent they acted on their concerns.

With the help of Jay Ogilvy at Stanford Research Institute and Brad Edmondson at American Demographics magazine, we designed the survey to be easy to take and evocative. It’s also highly scientific and statistically rigorous—not. We ran the survey in the Oct./Nov. 1986 issue, and reported the results in an article titled “Boom with a View,” in the May/June 1987 issue.

The results were fascinating. We found that the Utne Reader survey respondents were highly educated, well heeled, and very active on behalf of the issues they cared about. For the most part, their idealism was intact, and they still acted on their ideals. But the readers were skeptical, if not downright cynical, about traditional party politics. And their most burning issues had become more focused, and more local. Some other findings were quite surprising, but we’ll save those for later.

So ... here we are again. We’d like to hear from you. Were you an egalitarian activist on the barricades? A frat house couch potato? A Peace Corps volunteer? A stay-at-home parent? A secret operative changing the system from the inside? Did you march in Selma in the ’60s, or serve with the Special Forces in Vietnam? Did you door-knock for McGovern, or hang out on a hippie commune in the ’70s? Or both? Did you canvas for the PIRGs in the ’80s, Greenpeace in the ’90s, and march against the invasion of Iraq in the ’00s? Or did you spend that time doing mergers and acquisitions, speculating in currency exchange rates, or trading junk bonds on Wall Street? No matter what your age, even if you weren’t a glimmer in your parents’ imagination until the turn of the millennium, if you’re old enough to read this, let us know what you’re thinking about today.

Some things have improved over the last few decades. Now there’s Survey Monkey for instance. It’s a lot easier and faster to do a survey over the internet.

lisa mccombs
6/27/2013 2:40:32 PM

I started awakening to the discrepencies between how the world works and what is fair over 20 years ago. Rather than losing my ideals, I have become more aware but possibly more realistic in what I can do. I haven't given up but I have become really disillusioned with the government. I have no idea how we are supposed to develop a society based on kindness and understanding when underneath there is a deep level of base dishonesty going on. The best thing we can do is treat one another decently, it would seem. If we can't do that there is no hope.


terry mock
6/26/2013 2:57:20 PM

As an idealistic 'Boomer' myself, I am interested in reading the results of this survey to see how others feel. Building a sustainable future requires more than science - http://www.triplepundit.com/2012/03/building-sustainable-future-science/