The Literary Way to Save Cash on Literature



Book readings don’t usually have the, shall we say, glamour of a rock concert or blockbuster film. Many draw only a handful of people. The sound of crickets may be peaceful when reading a book, but will probably sound mocking when reading a book to complete strangers.

After one spectacularly under-attended reading in Minneapolis, five organizations, including three local independent publishers—Milkweed Editions, Coffee House Press, and Graywolf Press—the Loft Literary Center, and Rain Taxi Review of Books, were downright dejected. This wasn’t the first time this had happened, and they presumed it wouldn’t be the last.

“The five organizations all put on book readings,” said Eric Lorberer, editor of Rain Taxi. “Over the years as things have changed, we’ve all noticed that some of our events have had fewer people than we wished were there. And we’ve had some big events.”

The organizations sought a creative way to get the Minneapolis and St. Paul literary communities together more often. Some bookstores have been charging customers to go to readings, but the literary quintet preferred to attract crowds and support authors with a carrot rather than a stick. Their solution resembles a trick that coffee shops have used to keep customers coming back: a punch card. Or in this case, a Literary Punch Card.

Here’s how the Literary Punch Card works. Take the card to a sponsored author event and you get one punch. If you purchase the author’s book while you’re there, you get a second. Once you complete 12 punches you can redeem the card for a $15 gift certificate for a participating bookstore (so far there are three), and a chance to win a “Mystery Package full of literary goodness.”

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