Selling Climate Change


| 10/16/2012 3:34:25 PM


Tags: Perrier commercial, Diesel advertisements, global warming, climate change, advertising, Suzanne Lindgren,

diesel global warming china wall
Sand rises around the Great Wall of China in a 2007 Diesel ad. Text in the upper right corner reads "global warming ready." 

Perhaps by now you’ve heard that Perrier, the sparkling water company, has come up with a way to fix climate change. Ring the bells. Bang the drums.

You’re probably wondering what the idea is. Are the people of Perrier campaigning to end subsidies to oil companies worldwide?

No.

Are they encouraging people to drive less, buy less stuff, and stop pillaging Planet Earth?

Ha!

greenhearted
10/10/2013 7:41:18 PM

Interesting timing for me. We just had what seemed like a month of rain. The most depressing September in history. I had a gingerale with lunch at our local pub recently and it tasted sort of fishy. I thought it was me. A week or so later, I ordered a glass of water with dinner and got that fishy (or "off") taste again. The server explained that all the rain had mucked up our water sources. "Do you have anything in a can that I could drink?" I asked. Next thing I know, I'm drinking Perrier! So this post made me laugh. Yup, climate change and Perrier are definitely related.


michael moncrief
10/19/2012 9:28:30 PM

Maybe it is just me, but what if these ads that actually show examples of global warming (albeit unrealistic and silly versions) do instill in those who refuse to believe a subconscious notion that global warming is coming soon to a world near you???


sustainlanddev
10/19/2012 2:36:37 PM

Sustainable Land Development Initiative: Mitigating Climate Change - http://t.co/pljxMWgS http://t.co/4g9NJEhc


bella anda
10/19/2012 1:45:31 PM

Let me first say that I am not a Perrier drinker. I don't see the appeal other than something made popular by the hypocrites from Hollywood who drive electric cars but fly on personal jets. Other than that, Perrier put out an ad. It's sort of lame but they tried to give it an "avantgarde" twist, which clearly was not achieved. But to make it the subject of an editorial is completely silly.


canis calabrian
10/19/2012 1:28:15 PM

Thanks for this. More needs to be done to combat the meme that we can consume our way into a brighter future.