Selling Death Under the New Cigarette Legislation

| 6/23/2009 11:46:36 AM

DJStout Cigs

 When I heard about the new legislation restricting the marketing of cigarettes , I wondered how the tobacco industry would respond. The St. Petersburg Times  asked noted designer DJ Stout of Pentagram  to dream up a solution. He came up with a novel (at least for the tobacco industry) approach: Tell the truth. He explains:

Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.

I think they are brilliant, what do you think?

(Thanks Design You Trust .)

Images courtesy of Pentagram

Marianne Olguin
6/25/2009 11:21:39 AM

I would love to have a photo of the Marlboro package with the warning to frame and put on my wall. My adult children smoke Marlboro and do not believe that cigarettes cause illness.