The Fashion of Rock

| 3/16/2008 1:29:41 PM

SXSW Fashion 3SXSW Fashion 4

Baby blue cowboy boots with pink hot pants. Plaid shorts worn over patterned pajama bottoms. Jet-black stretch jeans as tight as shrink wrap. John Deere caps and full untrimmed beards. The South by Southwest festival in Austin, Texas, is as much a fashion show as it is a music-biz gathering, and frankly it would be hard to dress weirdly enough to really turn heads in downtown Austin this weekend. (Perhaps if I donned penny loafers, pleated Dockers chinos, and a pastel polo shirt, I’d at least get some attention for being a dork.)

Walking down the main promenade, Sixth Street, I took out my camera and captured some choice examples of rock and roll style. Not one person I approached refused to have their photo taken; this is a crowd that wants to be seen. Caution: Adopt these looks at your own risk.

Keith Goetzman

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