The New York Times’ audience, erudite as they may be, can still be stumped by words like “antediluvian,” “sumptuary,” or “hagiography.” The newspaper of record recently gave reporters a glimpse into which words confuse their readers the most when they gave Nieman Journalism Lab a list of the 50 most looked-up words on their website.
A (rather annoying) feature on NYTimes.com allows readers to look up a word, simply by double clicking the text on their computers. Using data from that function, the paper released an internal memo, gently urging editors to shy away from words like “louche,” which editors managed to use 27 times so far this year.
In the memo, deputy news editor Philip Corbett reminded writers and editors that readers “probably don’t carry an unabridged dictionary along with the newspaper as they take the subway to work. And they don’t expect a news article to pose the same linguistic challenge as Finnegans Wake.”
Source: Nieman Journalism Lab