A More Benevolent Mousetrap


| May / June 2006

Businesses that boom by treading lightly on the earth

In the United States alone, small businesses (roughly defined as having fewer than 500 employees) make up 99.7 percent of all employers and generate nearly 41 percent of domestic sales and 97 percent of all U.S. exports. The small companies highlighted here, which would be considered a success by most any conventional standard, are experimenting with new business models and incorporating sustainability with high ethical standards to make their workplaces more humane, their products more earth friendly, and their legacy about a lot more than decimal points on a ledger.



Pura Vida
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