A Story With a Hole in the Middle: Has Krispy Kreme Come Home to a Place It's Never Been Before? Sara Roahen, Gambit Weekly
A sweet, succulent mystery is
unfolding in New Orleans. Krispy Kreme, the 63-year old doughnut
company that shocked pundits this year by becoming one of Wall
Street's hottest new properties, has long said its secret recipe
originated in The Big Easy with a Frenchman named Joe LeBeau.
However, a local investor has done some digging and discovered a
'hole' in the official story, reports Sara Roahen in Gambit
Weekly. It appears LeBeau might just be a decades-old
marketing ploy, as real as Ronald McDonald. Krispy Kreme
executives, however, remain tight lipped about the fabled
Frenchman. This discovery may not seem that striking to most
people, but to lovers of Krispy Kreme doughnuts ('...they are to
other doughnuts what angels are to people,' wrote The New York
Times' Roy Blount Jr.), it's big news indeed.