Cabbie, You Advertising to Me


| August 21, 2002


Cabbie, You Advertising to Me?, Charles Mandel, Wired.com
Just when you thought advertising had saturated every crevice of modern life, a Canadian company finds a new nook. Charles Mandel in Wired.com tells of taxicabs installed with Toronto-based toMarket's GPS systems, which flash the ads of nearby businesses as the cab drives through their blocks. And now, entire blocks are up for sale to companies seeking to buy advertising rights. ToMarket's young entrepreneurs, says Mandel, are all current students or recent graduates of the "posh Toronto boy's school Upper Canada College," whose co-founder David Shaw says "Advertisers can purchase any block in the city, and some have even gone so far as to buy up competitors' blocks as well as their own."
--Julie Madsen
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