From Sweatshop to Hip-Hop


| August 16, 2002 Issue


From Sweatshop to Hip-Hop, Ryan Pintado-Vertner, ColorLines
A decade ago, you'd be stretched to find a Gap model that deviated from the thin, vacant-eyed, white female wearing Gap's famously clean-cut, all-American uniform of jeans and tee shirt. Sometime between then and now, says Ryan Pintado-Vertner in ColorLines, hip-hop won the attention of the exact age bracket that such stores relied on to buy their clothes. But hip-hop had its own fashion sense, and it wasn't what the Gap, Levi's, and other major brands were selling. Now, these stores have cashed in on the hip-hop "look" by using the very models that mainstream fashion once ignored, and Pintado-Vertner explores this hypocrisy, as well as businesses' new exploitation of youth of color.
--Julie Madsen
Go there>>





Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $31.00 (USA only).

Or Bill Me Later and pay just $36 for 4 issues of Utne Reader!




Facebook Instagram Twitter flipboard


Copyright 2018, All Rights Reserved
Ogden Publications, Inc., 1503 SW 42nd St., Topeka, Kansas 66609-1265