January/February Don't Think of an Elephant!: Know
Your Values and Frame the Debate
by George Lakoff (Chelsea Green). Ever wonder what's really behind the ascension of the radical right? It's all about the language that frames political dialogue, argues linguist George Lakoff. In this surprise bestseller, a slimmer, more accessible version of his earlier work, Moral Politics, Lakoff lays out a strategy for progressives to get over their fear of speaking in terms of morals and values and start winning back the hearts and minds of middle- and working-class voters.