'The star system must be destroyed!' exclaims Emmanuel Rubin. 'The younger generation doesn't care about rankings!'
Emmanuel Rubin is co-creator of a new movement in France called Le Fooding, which aims to bring la bonne cuisine to France's younger generation at mere bistro prices. But Le Fooding isn't just about good food on the cheap, writes Kitty Morse in Gastronomica (Summer 2005); it's about combining good food and feeling. 'Le Fooding takes into account the whole experience of eating out,' says Rubin. 'Food, of course, but also d?cor, service, and atmosphere.'
It's also about personality. 'The idea is to promote unknown but creative talents, to give a chance for gifted chefs to present a personal cuisine,' says Alexandre Cammas in an interview with France Today (Oct. 2005). Cammas and Rubin coined the phrase Le Fooding in 1999.
'Everything is possible,' Cammas enthuses. 'The only important thing is to feel true personality in a dish.'
Rubin thinks of Le Fooding as an evolution, one that ensures the future of fine French food. 'We must modernize and experiment, or we will have no good chefs left in France in 15 years,' he says. The old guard has been quick to dismiss the movement, but Rubin and Cammas are undeterred. 'France is a prisoner of [its culinary] heritage,' says Cammas, as he reminds us that most of history's greatest chefs were 'considered revolutionaries.'
Vive Le Fooding!