| May 16, 2003

In an effort to appear less defensive on environmental issues, Republicans are trying on a new vocabulary. The strategy, laid out in an easy-to-follow memorandum by GOP consultant Frank Luntz, emphasizes ways in which Republicans can sound more eco-friendly. Luntz suggests using words like ?safer,? ?cleaner? and ?healthier.? You can read the memo for yourself on the web at, a site dedicated to decoding and combating the latest in Republican political strategy. Click on ?LuntzSpeak In Action? to see how well LuntzSpeak is being put to use by right-wingers in Congress, as well as by cabinet members like Interior Secretary Gale Norton and EPA Administrator Christine Todd Whitman. The site lauds Whitman for her extraordinary use of LuntzSpeak during her defense of the ?Clear Skies? air pollution plan. ?Her testimony on April 8th sounds like it was written by Frank Luntz himself,? write the web site?s editors. This site is packed with resources?not only does it include a PDF download of the 16-page Luntz memo, it also includes decoders to translate what officials really mean when they're speaking Luntz?s language.
-Nick Garafola

Go there>>

Related Links from the Utne Archive:

Facebook Instagram Twitter

click me