Magazine Ad Sponsored by a Reputable Trust Company


| April 20, 2001


Magazine Ad Sponsored by a Reputable Trust Company David Rossman, McSweeney's Internet Tendency
'Admit it,' begins David Rossman in this wry mock divertisement. 'You are not rich. You just aren't.' From there Rossman attempts to propel you into an existential crisis by forcing you to further acknowledge your pecuniary shortcomings. The acerbic, fatalistic voice of a crystal-tower trust company contends that 'not being rich' is even worse than being 'poor,' especially when you live in the richest and most decadent land in the world. So after filing your taxes last week, will you swallow this poison-tipped bait or just laugh it off as more BoBo flim flam?
--Jeremy Swanson
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