My Life as a Nontraditional Ticket Reallocation Specialist

My Life as a Nontraditional Ticket
Reallocation Specialist,
Sonny R. Orben, Business
2.0

Don’t call him a scalper. He’s not out to scam you like the jittery
cokehead who will overcharge you for a seat; Sonny Orben only wants
to build a business relationship. In Business 2.0, a
magazine that covers smart, innovative business practices, Orben
shows how a typical night outside a concert hall earns him $120 and
makes one couple’s night. As opposed to scalpers, Orben won’t sell
tickets for more than face value. He sees it as a natural
progression from his sales and telemarketing background. Using his
business acumen, he charts events around town noting factors such
as day of week, pricing, popularity of show and evaluates the
market for a given event. He sees his work as a function of supply
and demand. ‘No, I don’t have a ticket broker’s license,’ he
writes, ‘but I make a market, take a risk, and get paid for it,
just like a Wall Street broker.’ Read the rest of the article to
see if you can tell the difference between a ‘nontraditional ticket
reallocation specialist’ and a scalper.
–Sara V. Buckwitz
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