Orphanage of Cast-Off Mascots

| March 22, 2002 Issue

The Orphanage of Cast-Off Mascots, James Lileks, Lileks.com
Sometimes, the competitive world of product mascots can be more like a clique-y high school than part of a clever marketing campaign. There's the cool jock, Chester Cheetah; the preppy rich boy, Charlie Tuna; and the class clown, the Pillsbury Doughboy. But who loves the not-so-popular ones - the outcasts and the geeks of the mascot world? James Lileks at Lileks.com does, and he wants others to, as well. As part of his Institute of Official Cheer, Lileks created a small, virtual library of failed mascots that once graced the pages of newspapers and magazines. The Orphanage of Cast-Off Mascots is filled with the eager smiles of mascots like Plywood Pete, Kraut King, and Comfy and Minty, the Mentholatum twins. It may be difficult to love some of these characters, like Pal, the Shaving Boy with razor-blade arms, but these mascots simply want something to promote again, pleads Lileks, who encourages Web site owners to download the images and give these forgotten characters another chance.
--Kate Garsombke
Go there>>

Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!

Facebook Instagram Twitter

click me