QVC Nation

| December 3, 2001

QVC Nation, Cheryl Eddy, San Francisco Bay Guardian
Once upon a time, critics decried the rank commercialism of daytime radio dramas sponsored by soap companies (soap operas). Now, reports Cheryl Eddy in the San Francisco Bay Guardian, home shopping channels have taken commercial broadcasting to its logical conclusion -- the advertisement has literally become the entertainment. Travel with Eddy as she examines the history, evolution, and entertainment value (yes, some argue that it exists) of the three major home shopping channels -- QVC, Home Shopping Network, and Shop At Home -- which reach hundreds of millions of living rooms wordwide, and rake in billions of dollars per year. What's the big draw, you wonder? 'Many people keep QVC on all day in their homes just for companionship,' explains one home shopping devotee. 'Occasionally they'll see something they want to buy.'
--Leif Utne

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