Madison Avenue is totally at one with this Buddhist thing
|THE GOODS||THE ANGLE||THE PITCH||THE REALITY|
|Baby Gap velvet jacket||Reincarnation cachet||A cherubic buddha in a velvet jacket and cap sells "Instant Karma."||Buying $44 jackets for your kid doesn't guarantee that you won't come back as a rodent.|
|K-9 Academy||Buddhist naïveté||A young child flanked by a German shepherd and a Doberman
sitting in front of a comfortable home: "With due respect to the Dali Lama, yes, you
can buy peace of mind."
|... but you can't keep it on a leash.|
|Nekoosa Paper||Peace of mind||A woman sitting in a meditation pose provides the backdrop to this line:
"Provide Peace of Mind with superior smoothness, outstanding opacity."
|Smirnoff Vodka||Faux authenticity||"This vodka comes in a bottle designed by albino monks from Tibet,"says the man.
"How's it taste?" asks the woman. "Taste?" the man quips.
|If it's not Absolut, it's all relative.|
|SoBe Zen Blend Tea||Quenching your thirst for enlightenment||The "Age of Enlightenment" has begun, says, SoBe, so get on board with a drink
that moves you "toward a state of relaxation and meditation."
|Schedule your zazen with a bathroom break.|
Adapted from Tricycle (Fall 1998). Subscriptions:$24/yr. (4 issues) from TRI Box 3000, Denville, NJ 07834..