Shielding Our Children: Golden Marble Awards 'Celebrate' Corporate Marketing To Children


| October 5, 2000


Shielding Our Children: Golden Marble Awards 'Celebrate' Corporate Marketing To Children, Susan Linn and Diane E. Levin, Christian Science Monitor
'It's rare that an award ceremony should be cause for alarm,' say Susan Linn and Diane E. Levin. 'But the third annual Golden Marble Awards, the advertising industry's way of honoring successful marketing to children, ought to worry anyone concerned about our children's well-being.' Writing in theChristian Science Monitor, Linn and Levin point out the irony of the timing of this year's awards, which were held on September 14 - 'the same day the federal government published a report documenting the rapid growth of marketing in schools, and four days after the Federal Trade Commission (FTC) released its findings that media companies deliberately market violence to children.' Pointing to the growing body of research that links violent media to aggressive behavior, the authors criticize the awards for honoring artistry 'without questioning the ethics of marketing to children.' The Third Annual Golden Marble Awards, they conclude, should be the last. -- Leif Utne
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